Leading Grand Rapids Electric website is intended to connect the
community to local services provided by our local business. It is a
resource enabling the consumer to gain information on the services or
goods they need. Customers can learn about both residential and
commercial electrical services. Residential services include general
rewiring for home remodeling, installation of wiring in newly constructed
homes, installation/maintenance of generators, solar panel installation,
consultation, and estimates. Commercial services include photovoltaic
installation, maintenance/repair of electrical systems, new development
wiring, consultation and estimates.
The site makes it possible for prospective customers to connect in a
number of ways. The first method of communication is through telephone,
with plenty of phone number locations throughout the page. The second
method of communication is through the contact form posted on various
pages in the website. These contact forms allow for the consumer to
submit information that may help the business assess their current
situation. This information includes name, address, phone number, email
address and type of service needed. The third method of communication
is through email, which can be found on the pages throughout the site.
The response time of our technicians is usually within the hour, at latest
24 hours after receipt. The fourth method of contact is through mailing
address, which can also be found on several pages throughout the site.
The site was designed by a local web development agency and they have
far exceeded our expectations. The site was developed under a strategic
plan laid out by Leading Grand Rapids Electric and our development
agency, according to our goals and customer base. We were given the
freedom to select, under guidance of the creative director, our site/page
layout, and what would be of most benefit to our business. The color
scheme of the site was selected in accordance with our branding. We did
understand, on a surface level, how our color scheme could be applied
throughout the website, but were advised to combine the colors in a
strategic method to appeal to consumers and place emphasis on the user
experience.
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